BUMN-BUMN Terpilih Dalam Indonesia BUMN Awards 2021
Founder & CEO The Iconomics Bram S. Putro
The Iconomics kembali menggelar apresiasi kepada perusahaan-perusahaan Badan Usaha Milik Negara (BUMN) dalam Indonesia BUMN Awards 2021. Program ini menjadi panggung penghargaan paling semarak terhadap praktik pembentukan citra BUMN, karena untuk pertama kalinya diselenggarakan event penilaian prestasi branding yang sekaligus meliputi 4 karya terbesar insan komunikasi dan public relations (PR).
Adapun empat karya tersebut meliputi BUMN Brand Equity Award sebagai Penghargaan brand BUMN yang memiliki Brand Awareness & Reputation tertinggi di kategori industrinya. Kedua, BUMN Annual Report Award yakni Penghargaan annual report 2020 BUMN yang memiliki kreativitas ide, kualitas eksekusi dan kesesuaian dengan tema terbaik di kategori industrinya.
Ketiga, BUMN Company Profile Award (Video + Print) yakni Penghargaan company profile 2020-2021 BUMN, yang memiliki kreativitas ide, kualitas eksekusi dan kesesuaian dengan tema terbaik di kategori industrinya. Keempat, BUMN Corporate Communications & PR Strategy Award yakni Penghargaan terhadap strategi komunikasi dan PR BUMN selama tahun 2020-2021 dengan kreativitas ide, kesesuaian dengan corporate objectives, dan efektivitas kampanye terbaik di industrinya.
Dalam penghargaan ini dibagi dalam 2 kelompok besar, yakni brand equity dan corporate brand communication awards. Dalam brand equity terdiri dari Brand Popularity, Brand Image, Customer Satisfaction dan Social Economy Contribution. Sedangkan pada Corporate Communications Awards terdiri dari Annual Report, Company Profile Video, Company Profile Print dan Corporate Communications & PR Strategy.
Metodologi yang digunakan untuk memilih perusahaan-perusahaan BUMN yang masuk dalam kategori-kategori tersebut menggunakan sejumlah rangkaian survei dan penjurian.
Founder & CEO The Iconomics Bram S. Putro menceritakan proses penjurian yang dilakukan secara online mengeksplorasi informasi yang sangat luar biasa dari para perusahaan BUMN. Dalam penjurian ini juga melibatkan sejumlah praktisi dan periset yang reputable untuk memberikan penilaian kepada para kandidat.
Dalam kondisi pandemi Covid-19 ini, penguatan brand equity menjadi kunci yang sangat penting bagi perusahaan BUMN. BUMN harus senantiasa menjaga reputasinya di tengah disrupsi yang terjadi saat ini. Oleh karena itu, tidak hanya penghargaan melalui Indonesia BUMN Awards 2021, tapi ada juga seminar yang harapannya dapat memberikan insight kepada para perusahaan BUMN.
Hadir dalam acara ini Ketua Komisi VI Faisol Riza, Wakil Ketua Komisi VI Aria Bima, Anggota Komisi VI Nusron Wahid, Bendahara Umum BPP Perhumas Hery Kurniawan, Direktur Program dan Produksi RRI Soleman Yusuf dan Ketua Umum BPP Perhumas Agung Laksamana.
Indonesia BUMN Awards 2021
Kategori Brand Equity
|
No |
Nama Perusahaan | Kategori Brand Equity |
Title |
| 1 | PT Telkom Indonesia (Persero) Tbk | Telecommunication | – The Best Brand Popularity in Telecommunications Category |
| 2 | PT Telekomunikasi Seluler | Telecommunication | – The Best Brand Image in Telecommunications Category – The Best Customer Satisfaction in Telecommunications Category |
| 3 | PT Reasuransi Indonesia Utama (Persero) | Reassurance | – The Best Brand Image in Reassurance Category – The Best Customer Satisfaction in Reassurance Category |
| 4 | PT Waskita Karya (Persero) Tbk | Construction | – The Best Brand Image in Construction Category |
| 5 | PT Wijaya Karya (Persero) Tbk | Construction | – The Best Brand Popularity in Construction Category |
| 6 | PT Adhi Karya (Persero) Tbk | Construction | – The Best Customer Statisfaction in Construction Category |
| 7 | PT Hutama Karya (Persero) | Construction | – The Best Social Economy Contribution in Construction Category |
| 8 | PT Pembangunan Perumahan (Persero) Tbk | Construction | The Best Customer Statisfication in Construction Category |
| 9 | PT Pertamina (Persero) | Oil & Gas | – The Best Brand Popularity in Oil & Gas Category – The Best Brand Image in Oil & Gas Category – The Best Social Economy Contribution in Oil & Gas Category |
| 10 | PT Perusahaan Listrik Negara (Persero) | Electricity | – The Best Brand Popularity in Electricity Category – The Best Social Economy Contribution in Electricity Category |
| 11 | PT Pertamina Lubricants | Lubricants | – The Best Brand Popularity in Lubricants Category – The Best Brand Image in Lubricants Category |
| 12 | PT Bank Mandiri (Persero) Tbk | Bank | – The Best Brand Popularity in Bank Category – The Best Brand Image in Bank Category |
| 13 | PT Bank Rakyat Indonesia (Persero) Tbk | Bank | – The Best Social Economy Contribution in Bank Category |
| 14 | PT BNI Life Insurance | Life Insurance | – The Best Brand Popularity in Life Insurance Category |
| 15 | PT Jasa Raharja | Mandatory Insurance | – The Best Brand Popularity in Mandatory Insurance Category – The Best Social Economy Contribution in G Mandatory Insurance Category |
| 16 | PT TASPEN (Persero) | Mandatory Insurance | – The Best Brand Image in Mandatory Insurance Category |
| 17 | PT Asuransi Tugu Pratama Indonesia (Persero) | General Insurance | – The Best Brand Image in General Insurance Category |
| 18 | PT Asuransi Kredit Indonesia | Special Category Insurance | – The Best Brand Image in Special Category Insurance |
| 19 | PT Jaminan Kredit Indonesia | Special Category Insurance | – The Best Social Economy Contribution in Special Category Insurance |
| 20 | PT Pegadaian (Persero) | Other Financial Services | – The Best Brand Popularity in Other Financial Services Category – The Best Customer Satisfaction in Other Financial Services Category |
| 21 | PT Penjaminan Infrastruktur Indonesia (Persero) | Other Financial Services | – The Best Brand Image in Other Financial Services Category |
| 22 | PT BRI Danareksa Securities | Security | – The Best Brand Popularity in Security Category – The Best Brand Image in Security Category |
| 23 | PT Semen Indonesia (Persero) Tbk | Building Materials | – The Best Brand Popularity in Building Materials Category – The Best Brand Image in Building Materials Category |
| 24 | PT Pupuk Indonesia (Persero) | Basic Industry | – The Best Brand Popularity in Basic Industry Category – The Best Brand Image in Basic Industry Category – The Best Social Economy Contribution in Basic Category |
| 25 | PT Pindad (Persero) | Defense Industry | – The Best Brand Popularity in Defense Industry Category |
| 26 | PT Kimia Farma Tbk | Pharmaceuticals | – The Best Brand Popularity in Pharmaceuticals Category |
| 27 | PT Bio Farma (Persero). | Pharmaceuticals | – The Best Brand Image in Pharmaceuticals Category – The Best Social Economy Contribution in Pharmaceuticals Category |
| 28 | PT Perkebunan Nusantara (Persero) III | Plantations | – The Best Brand Popularity in Plantations Category |
| 29 | Perum Bulog | Food | – The Best Brand Popularity in Food Category – The Best Brand Image in Food Category – The Best Social Economy Contribution in Food Category |
| 30 | PT Jasa Marga (Persero) Tbk | Toll Road Operator | – The Best Brand Popularity in Toll Road Operator Category – The Best Brand Image in Toll Road Operator Category |
| 31 | PT Kereta Api Indonesia (Persero) | Public Transportation | – The Best Brand Popularity in Public Transportation Category – The Best Brand Image in Public Transportation Category |
| 32 | PT Pelayaran Nasional Indonesia (Persero)/Pelni | Shipping | – The Best Brand Popularity in Shipping Category – The Best Social Economy Contribution in Shipping Category |
| 33 | PT Angkasa Pura II (Persero) | Airport Operator | – The Best Brand Image in Airport Operator Category – The Best Social Economy Contribution in Airport Operator Category |
| 34 | PT Angkasa Pura I (Persero) | Airport Operator | – The Best Brand Popularity in Airport Operator Category |
| 35 | PT Pelabuhan Indonesia (Persero) II | Port Operator | – The Best Brand Popularity in Port Operator Category – The Best Brand Image in Port Operator Category |
| 36 | PT POS Indonesia (Persero) | Postal & Courrier Service | – The Best Brand Popularity in Postal & Courrier Service Category – The Best Social Economy Contribution Postal & Courrier Service Category |
| 37 | PT Kliring Berjangka Indonesia | Financial Industry Support | – The Best Brand Image in Financial Industry Support Category |
| 38 | Perum Perumnas | Developer | – The Best Brand Popularity in Developer Category – The Best Brand Image in Developer Category |
| 39 | PT Aneka Tambang (Persero) Tbk | Mining | – The Best Brand Popularity in Mining Category |
| 40 | MIND ID | Mining | – The Best Brand Image in Mining Category |
Kategori Corporate Communication
| No. | Perusahaan | Kategori Corcom | Title |
| 1 | PT Telkom Indonesia (Persero) Tbk | IT & Telecommunication | – Best Company Profile Video in IT & Telecommunication Group Category |
| 2 | PT Telekomunikasi Seluler (Telkomsel) | IT & Telecommunication | – Best Annual Report in IT & Telecommunication Group Category |
| 3 | PT Len Industri (Persero) | IT & Telecommunication | – Best Corporate Communications Strategy in IT & Telecommunication Group Category |
| 4 | PT Danareksa (Persero) | Finance | – Best Company Profile Print in Finance Group Category |
| 5 | PT Bank Mandiri (Persero) Tbk | Finance | – Best Annual Report in Finance Group Category |
| 6 | PT Bank Rakyat Indonesia (Persero) Tbk | Finance | – Best Company Profile Video In Finance Group Category |
| 7 | PT Jasa Raharja (Persero) | Finance | – Best Corporate Communications Strategy in Finance Group Category |
| 8 | PT Waskita Karya (Persero) Tbk | Construction Group Category | – Best Company Profile Video In Construction Group Category – Best Corporate Communications Strategy In Construction Group Category |
| 9 | PT Wijaya Karya (Persero) Tbk | Construction Group Category | – Best Annual Report in Construction Group Category |
| 10 | PT Pembangunan Perumahan (Persero) Tbk | Construction Group Category | – Best Company Profile Print in Construction Group Category |
| 11 | PT Pertamina (Persero) | Mining & Energy | – Best Annual Report In Mining & Energy Group Category – Best Corporate Communications Strategy in Mining & Energy Group Category |
| 12 | PT Pembangkitan Jawa Bali | Mining & Energy | – Best Company Profile Print In Mining & Energy Group Category – Best Company Profile Video In Mining & Energy Group Category |
| 13 | PT Pupuk Indonesia (Persero) | Basic Group | – Best Annual Report in Basic Group Category – Best Company Profile Print in Basic Group Category |
| 14 | PT Krakatau Steel (Persero) Tbk | Basic Group | – Best Corporate Communications Strategy in Basic Group Category |
| 15 | PT Semen Gresik | Basic Group | – Best Company Profile Video in Basic Group Category |
| 16 | PT Kimia Farma (Persero) Tbk | Food & Pharmaceuticals | – Best Annual Report in Food & Pharmaceuticals Group Category |
| 17 | PT Bio Farma (Persero) | Food & Pharmaceuticals | – Best Company Profile Print in Food & Pharmaceuticals Group Category – Best Company Profile Video in Food & Pharmaceuticals Group Category |
| 18 | PT Rajawali Nusantara Indonesia (Persero) | Food & Pharmaceuticals | – Best Corporate Communications Strategy in Food & Pharmaceuticals Group Category |
| 19 | PT Jasa Marga (Persero) Tbk | Transportation & Logistics | – Best Corporate Communications Strategy in Transportation & Logistics Group Category |
| 20 | PT Angkasa Pura II (Persero) | Transportation & Logistics | – Best Annual Report in Transportation & Logistics Group Category |
| 21 | PT Angkasa Pura I (Persero) | Transportation & Logistics | – Best Company Profile Print In Transportation & Logistics Group Category – Best Company Profile Video In Transportation & Logistics Group Category |
Special Mention
| No. | Perusahaan | Kategori Special Mention | Title |
| 1 | PT Perusahaan Listrik Negara (Persero) | Mining & Energy | – Special Mention Company Profile Print in Mining & Energy Group Category |
| 2 | PT Indonesia Power | Mining & Energy | – Special Mention Company Profile video in Mining & Energy Group Category |
| 3 | PT Pembangunan Perumahan (Persero) Tbk | Construction | – Special Mention Annual Report in Construction Group Category |
| 4 | Perum Perhutani | Food & Pharmaceuticals | – Special Mention Company Profile Video in Food & Pharmaceuticals Group Category |
| 5 | PT Perkebunan Nusantara (Persero) III | Food & Pharmaceuticals | – Special Mention Company Profile Print in Food & Pharmaceuticals Group Category |
| 6 | PT Kereta Api Indonesia (Persero) | Transportation & Logistics | – Special Mention Corporate Communication in Transportation & Logistics Group Category |
| 7 | PT Pelabuhan Indonesia (Persero) II | Transportation & Logistics | – Special Mention Company Profile Video in Transportation & Logistics Group Category |
| 8 | PT Pelayaran Nasional Indonesia (Persero) | Transportation & Logistics | – Special Mention Company Profile Video in Transportation & Logistics Group Category |
| 9 | PT Penjaminan Infrastruktur Indonesia (Persero) | Finance | – Special Mention Annual Report in Finance Group Category |
| 10 | PT Permodalan Nasional Madani (Persero) | Finance | – Special Mention Company Profile Video in Finance Group Category |
| 11 | PT Perusahaan Gas Negara Tbk | Mining & Energy | – Special Mention Annual Report in Mining & Energy Group Category |
| 12 | PT Semen Indonesia (Persero) Tbk | Basic Group | – Special Mention Annual Report in Basic Group Category |
| 13 | PT Pupuk Indonesia (Persero) | Basic Group | – Special Mention Company Profile Video in Basic Group Category |
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